wilson cho, co-founder of 日常生活 a day, first approached us last year to discuss a pop-up project for future classics at his select shop and cafe gallery in the trendy neighbourhood of xinyi, taipei. it was during that discussion with our founder, arnault, who is also his long-time friend, that the idea of doing a “store exchange” project came up.
“when we were talking, arnault suddenly suggested swapping our products instead of the typical pop-up store format. we will have each other’s items selling in our stores simultaneously, and we would run each others’ shops for a couple of days,” says wilson, who moved to taiwan 3 years ago to focus full-time on his business.
日常生活 a day was founded in 2012 by wilson and 2 other partners, ovan and jimmy. it was their dream since childhood to have a space of their own, to serve cuisine, coffee and retail products that they personally love. ovan, a graphic designer by training, decided 5 years ago that it was the right time for making their dream a reality, and quit his day job to apprentice and pick up the art of coffee making from a famous barista.
“we found a lovely spot in taipei and thought, this is it! we could never realise our dream in hong kong due to rent and space constraints, and we loved taipei’s culture and lifestyle. it was perfect for what we wanted to do,” when they first opened, they never expected the area to develop into a major hipster hangout. “it was really unexpected that we ended up in the middle of taipei’s 文青 (slang for hipster) neighbourhood, but it is a good fit for us.”
while ovan focuses more on the cafe side of the project, and jimmy handles the operations management (“he helps to pay the bills,” laughs wilson), the selection of the products is mainly in wilson’s charge.
“we want to find things that has a design aesthetic, is functional and environmentally-friendly. before we actually retail anything in the store, we always try the product ourselves to make sure it is truly good.” wilson also brought up the accessibility in pricing as a key factor, as taiwan’s spending power is not as strong as hong kong, “we really believe in finding beautiful products at a price point where more people can afford, because everyone should be able to own something well-made.”
very much like kapok, many of 日常生活 a day’s selections are discovered on travels. the trio would find interesting brands from their vacations, and would try to bring them back to the taiwanese market. they also have a different theme for each year, and this june they celebrate their 5th anniversary with food and furniture.
“the brands we brought to kapok are some of our most beloved, a good mix of heritage taiwanese, personal favourites from france and japan, as well as something created just for our 5th birthday!” wilson tells us as we go through the products set out on a large table in our sun street store.
a selection of homemade jams, teas, candles and soaps inspire a lifestyle that appreciates handmade, ethically-produced daily goods, while japanese brands tonbow and wansie give a preview of what’s coming up in casual streetwear.
discover the selection from 日常生活 a day in kapok sun street, available only until june 17th!